The key is to compare apples to apples — Facebook ads is the pinnacle of the social media marketing that keeps dominating in the 21st century, only rivaled by Google ads. While almost all the different industries utilize it, the e-commerce industry benefits the most from Facebook Ads. However, due to the sea of options available, the room for…

The Subtle Differences — What is RFM Segment? RFM segments stand for recency, frequency, and monetary segments. In other words customer segments based on their behavior. RFM segmentation is a great way to identify and segment the customers into groups for special treatment. …

It’s simpler than you think — E-commerce is probably the biggest market in the world. Last year in 2020, the worldwide e-commerce industry sales amounted to $4.28 trillion, and it only is going to get bigger and bigger. According to Statista, in 2021, there will be a total of 2.14 billion online shoppers. …

Turn your website visitors to customers — Did you know only 1% of all your visitors actually buy something from the website? Despite this small number, these e-commerce brands make a lot of sales and revenue. However big the sales numbers are, this does not change the fact that you are still missing out on 99% of…

A good refresher for the marketing department — What is A/B Testing? The intuition is to test two different methods or elements before landing on one choice. This is done in many industries, scientific analysis, medicinal studies, marketing departments, etc. The focus of this post is on the marketing department. A/B testing is also like a pilot study. Before mass marketing a…

Look No Further than Data Science — Retaining churn customers are one of the hardest objectives to achieve. However hard it is, it is not impossible. There are many factors that contribute to this frustration: How to know which customers have churned or will churn in the future? How to approach these customers, which what offers and…

The Most Overlooked Factors — There is no magical one ultimate answer to this, even more often than not these are quite overlooked factors. Rather this can be explained as the by-standard product of the accumulated effects over a period of time. Here is what's wrong from a data scientist’s view; Opinion oriented presumtions Ignoring…

Data Science to the Rescue — ROAS stands for Return on Ads Spend. This measurement of the marketing campaign is slightly different than the other ones like ROI, Conversion Rates and etc. Unlike the other ones, ROAS is about how much return you are getting from a marketing campaign along with how much you can minimize…