Photo by James Pond on Unsplash

The Evolution of Ads

Remember the days of television where you had to watch the commercial break no matter what. Also, I can bet if the whole family was sitting in front of the TV set, the advertisement could grab the attention of maybe one person, and that’s a long shot too. One might…


The Real Issue With the Current Sytems

With the rise of e-commerce in this era, a new frontier has opened up. It’s called product recommendations. It’s a no brainers, you recommend the right product to the right customers at the right time and your sales just bump up. …


What is RFM Segment?

RFM segments stand for recency, frequency, and monetary segments. In other words customer segments based on their behavior. RFM segmentation is a great way to identify and segment the customers into groups for special treatment. …


E-commerce is probably the biggest market in the world. Last year in 2020, the worldwide e-commerce industry sales amounted to $4.28 trillion, and it only is going to get bigger and bigger. According to Statista, in 2021, there will be a total of 2.14 billion online shoppers. …


Did you know only 1% of all your visitors actually buy something from the website? Despite this small number, these e-commerce brands make a lot of sales and revenue. However big the sales numbers are, this does not change the fact that you are still missing out on 99% of…


How to do an A/B Test Right?

What is A/B Testing?

The intuition is to test two different methods or elements before landing on one choice. This is done in many industries, scientific analysis, medicinal studies, marketing departments, etc. The focus of this post is on the marketing department.

A/B testing is also like a pilot study. Before mass marketing a…


Retaining churn customers are one of the hardest objectives to achieve. However hard it is, it is not impossible. There are many factors that contribute to this frustration:

  • How to know which customers have churned or will churn in the future?
  • How to approach these customers, which what offers and…


There is no magical one ultimate answer to this, even more often than not these are quite overlooked factors. Rather this can be explained as the by-standard product of the accumulated effects over a period of time. Here is what's wrong from a data scientist’s view;

  • Opinion oriented presumtions
  • Ignoring…


ROAS stands for Return on Ads Spend. This measurement of the marketing campaign is slightly different than the other ones like ROI, Conversion Rates and etc. Unlike the other ones, ROAS is about how much return you are getting from a marketing campaign along with how much you can minimize…


ROAS stands for Return On Ads Spend. This advertising is a broad concept. While this is valid for any medium you choose to advertise in, some are harder to measure the return in monetary value than others. …

M Ahmed Tayib

Your Friendly Neighbourhood Data Scientist @Enhencer

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