Increasing the Conversion Rate and ROAS for E-Commerce

Turn your website visitors to customers

Did you know only 1% of all your visitors actually buy something from the website? Despite this small number, these e-commerce brands make a lot of sales and revenue. However big the sales numbers are, this does not change the fact that you are still missing out on 99% of the website visitors. Please do remember that each and every one of these visitors is a potential customer. What if you could increase this rate?

Myth-busting Former Beliefs

Yes, if you reach out to more audiences through advertising, naturally, you will attract more traffic, and some of these visitors will buy more. And NO, this is not feasible and viable in the long run. These marketing ad campaigns cost significantly more when you are trying to reach more audiences. Name any online ad channel; the scenario is more or less the same. Not to mention the annoyance you will create among the audiences if your target audience is not relevant for your products and all. These irrelevant ads towards the mass audiences will create an even more negative vibe towards your brand in the long run.

Sitting on a Gold Mine

  • How long have they been on your website?
  • How long did the visitor has been viewing what products from what category?
  • What device is the visitor using?
  • The location of the visitor?
  • Did the visitor click on the special offers, discount coupons, comment section, product descriptions, etc?
  • When was the last time they visited your website and the particular products?

I can go on for more, but you get the point. These can be analyzed, and you can understand what visitor behavior leads to a purchase and vice versa. So the real question is, why don’t you utilize the visitors’ data then?

The Helping Hand of AI

You have to do:

  • Signup for free / Login to Enhencer
  • Integrate Enhencer to your website by using ready-to-use custom GTM codes provided by Enhencer.
  • That's it.

What you will get:

  • Enhencer will automatically collect all our visitors' data for few days.
  • Automatically create the feature like the ones I listed above from the data.
  • Automatically Apply machine learning algorithms and model the visitors' behavior.
  • Predict which visitors have a higher probability to buy what products.
  • Segment all these visitors based on their behavior and the propensity to buy something.

Here is the dashboard you will be greeted with;

Without getting into details, all these segments hold the visitors. The first segment holds the visitors who have to highest likelihood to purchase something and the likelihood decreases as you of down the list. It's simple and effective. Select the number of segments to satisfy your purpose from the top. You can send these visitors' lists directly to Facebook ads and Google ads platforms with a click of a button and find the lookalikes of these visitors.

Connecting the Dots

On the other hand, if you have noticed, you are not mass targeting audiences anymore. You are selectively targeting audiences who are more drawn to your products from the website. In a way, you are filtering your visitors to find the priority ones. Therefore, you are not reaching out to a mass audience but reaching out to a more relevant targetted audience. The cost for ad campaigns will drop significantly while at the same time increasing the conversion rate, hence the increase in ROAS value.

Data Scientist @Enhencer

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